meet our crew
nicole woody
founder + president
Nicole founded Orange Fish in 2016. Nicole oversees all consultant services and client marketing strategy including media planning and analytics, advertising, public relations, interactive marketing programs, and merchandising. Nicole brings more than 15 years of experience from both the multifamily and student housing sectors. Her passion for marketing and sales started with her employment at Disney World Parks and Resorts followed by her position as Marketing Account Manager for Coca-Cola North America. She started her career in the industry as a leasing consultant and has held all on-site positions with the 3rd largest student housing employer.
Nicole received her B.S.S.M. in Hotel, Restaurant and Tourism Management from the University of Tennessee.
emily borreca
creative design director
Emily’s interest in graphic design sparked in high school, creating t-shirt designs for events, newsletters and more. After college and five years in multimedia advertising sales, she returned to her true passion and has been designing professionally for over 15 years. Emily loves the quest for just the right color, font and feel, but also knows there needs to be some brains behind the visual. This is where she uses her communications and sales background to deliver a strong and effective message on all levels.
While she calls Illinois home, Emily now resides in Tampa with her husband and two kids. In her free time, she enjoys good food, wine and perpetually redecorating her home. Other hobbies include spotting typos and spacing errors in the world around her… she just can’t help herself.
Emily received a B.A. in Mass Communications with minors in English (writing) & Psychology from the University of Iowa.